Our Advisors

Meet the Experts Behind the Collective

Mark Kutowy

Specialty:
Hospitality PR, Influencer Marketing & AI Visibility

Who They Serve

Mark supports hospitality and foodservice brands, including restaurant groups, hotels and destinations, and foodservice companies bringing products and operator solutions to market.

He works primarily with regional multi-location groups of 5+ units and enterprise and national chains. Mark’s experience is particularly valuable for marketing and communications leaders who need PR to drive measurable demand, not just headlines.

Core Capabilities

Earned Media Local, regional and trade media relations that build credibility and visibility advertising alone can’t buy.

Influencer Marketing Creator partnerships ranging from nano and micro influencers to celebrity chefs, built to generate authentic content and inspire trial.

Social Amplification Extending the reach of user-generated and creator content across social channels.

AI Visibility & GEO Strengthening how brands appear in AI-generated answers and recommendations through credible third-party coverage.

Thought Leadership & Content Positioning executives and brands as trusted industry voices.

Crisis Communications Preparing for and responding to food safety incidents, negative publicity and other reputation-threatening events.

What They Do

Mark helps hospitality and foodservice brands turn earned attention into business growth. Founded in 2013, the agency builds momentum that moves audiences from awareness to trust, consideration and, ultimately, choice.

For hospitality brands, he builds excitement around openings, destinations, guest experiences and market expansions. For foodservice companies, it elevates products, culinary innovation, operator solutions and industry leadership.

Through its Earned Revenue Model, Mark connects communications strategy to business outcomes. As AI reshapes how guests discover and evaluate brands, the team also helps clients earn the media coverage and third-party mentions that influence both traditional search and AI recommendations.

Why & When to Engage Them

Mark is a valuable resource when a brand moment needs to translate into awareness, trust and traffic.

Consider connecting with Mark when your organization:

  • Is opening new locations or expanding into new markets.
  • Is launching a new product, service or limited-time offering.
  • Has a timely moment to leverage, such as an anniversary, ownership change or new leadership.
  • Is facing a crisis or reputation-threatening event.
  • Wants to build creator partnerships that drive guest traffic and trial.
  • Needs to improve how the brand shows up in AI-generated search answers.

Marks deep experience across hospitality, multi-location and foodservice brands mean clients work directly with a seasoned practitioner.

Is this the right expertise for your challenge?

Connect with HAC to take the next step.

Ready to Put This Expertise to Work?

Let’s Talk About Your Goals

Tell us about the challenges or opportunities facing your organization. HAC will connect you with the right specialists and resources to help move your organization forward.

The Hospitality Advisory Collective is your starting point for trusted, tailored guidance across the hospitality industry.

Complete the form below to share what you need, ask questions, and connect with the right specialist or resource for your situation.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.