David works with hospitality and tourism organizations at every stage of growth, from individual properties to large enterprise brands, including:
His expertise is particularly relevant for owners, CEOs, CMOs, marketing executives, COOs and operations leaders looking to strengthen market position, reach target audiences or address a complex business challenge through marketing.
Brand Strategy & Positioning
Develop brand architecture, positioning and go-to-market strategies grounded in research, audience insights and business objectives.
Audience & Customer Strategy
Use persona development, user journey mapping and qualitative and quantitative research to better understand target audiences and how to reach them.
Brand & Creative Development
Build or evolve brand identities and translate strategy into compelling creative concepts, messaging and experiences.
Integrated Marketing Campaigns
Develop campaigns that bring together strategy, creative, content and distribution across multiple channels.
Content & Communications
Create copy, video, interactive experiences, public relations initiatives and other content designed to engage target audiences.
Digital Marketing & Media
Connect brands with audiences through paid and organic social media, SEO, search engine marketing, connected TV, print, out-of-home media and influencer programs.
Marketing Technology & Analytics
Use CRM, marketing automation, platform integrations, dashboards and performance analytics to support execution and measure results.
David helps hospitality and tourism organizations turn business challenges into focused marketing strategies and integrated programs designed to produce measurable results.
His work can begin at the foundational level—researching an audience, defining a brand’s position or developing a go-to-market strategy—and continue through creative development, campaign execution, media and digital marketing.
That integrated perspective allows David to consider how each part of the marketing ecosystem works together, from the initial brand strategy and customer journey to the content, channels and technology used to reach the audience.
Whether an organization is launching something new, repositioning an established brand or trying to reverse declining performance, David brings together the strategic and creative disciplines needed to create a clearer path forward.
Consider connecting with David when your organization:
David is particularly valuable when an organization needs more than an individual marketing tactic. His approach starts with gaining clarity around the challenge, audience and opportunity, then connecting strategy with creative execution to help move the business forward.
Tell us about the challenges or opportunities facing your organization. HAC will connect you with the right specialists and resources to help move your organization forward.
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