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Meet the Experts Behind the Collective

Ben Potts

Specialty:
Beverage Program Development & Performance

Who They Serve

Ben works with hospitality organizations that want to strengthen, standardize or scale their beverage operations.

Their experience includes:

  • Independent and multi-unit restaurants
  • Hotels and resorts
  • Independent bars and bar groups
  • Private and country clubs
  • Cruise lines
  • Entertainment venues
  • Food halls
  • Golf and lake clubs
  • Multi-unit hospitality operators

His expertise can support organizations throughout the United States and internationally.

Core Capabilities

Beverage Program Development
Build a complete beverage program around the concept, brand, guest experience and business objectives—from initial strategy through implementation.

Cocktail Menu Development
Develop concept-driven beverage menus supported by detailed recipes, costing and preparation documentation to promote consistency and profitability.

Bartender Training & Certification
Equip beverage teams with practical training in bartending fundamentals, advanced mixology, speed of service, round building and product knowledge.

Bar Operations & Management
Strengthen leadership, operating processes and guest experience through practical systems and management coaching.

Bar Design & Optimization
Plan and improve bar layouts with operational performance, workflow and service efficiency in mind.

Beverage Operations Audits
Evaluate financial performance, systems, team execution and guest experience to identify opportunities for improvement.

Ongoing Program Performance
Maintain standards and improve results through ongoing performance tracking, optimization, accountability and operational support.

What They Do

Ben helps hospitality organizations turn beverage programs into stronger drivers of guest experience, operational consistency and financial performance.

His work can include developing and costing menus, documenting recipes and preparation standards, training bartenders, improving bar layouts and establishing stronger operating procedures.

Because his perspective is grounded in hospitality operations, Ben considers not only what makes a beverage program creative and memorable, but also what makes it practical for a team to execute consistently.

Why & When to Engage Them

Consider connecting with Ben when your organization:

  • Is opening a venue and needs a beverage program built from the ground up.
  • Is refreshing or repositioning an existing concept.
  • Has an underperforming beverage operation.
  • Experiences inconsistent execution across locations.
  • Needs stronger bartender training.
  • Is expanding and needs repeatable beverage standards.
  • Has pour-cost or profitability concerns.
  • Wants the beverage experience to better reflect its overall brand.
  • Needs continued performance support following a program launch.

Ben is particularly valuable when an organization wants to balance creativity, guest experience and operational performance rather than treating them as separate priorities.

Is this the right expertise for your challenge?

Connect with HAC to take the next step.

Ready to Put This Expertise to Work?

Let’s Talk About Your Goals

Tell us about the challenges or opportunities facing your organization. HAC will connect you with the right specialists and resources to help move your organization forward.

The Hospitality Advisory Collective is your starting point for trusted, tailored guidance across the hospitality industry.

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